The Walking Scorecard

Are more of your members or guests walking their round? 

According to the National Golf Foundation’s Editorial Director Erik Matuszewski , “In the second half of last year, our surveys of Core Golfers (8+ rounds annually) show that 35% of them indicate they were walking more often than riding recently – essentially during the pandemic.”

Typically, your current scorecard is not designed for strolling golfers.

  • It is too big to fit in a pocket.

  • There is no place to store the pencil.

  • It must be folded in different directions than what was designed.

You have learned to adjust your approach because of the Coronavirus. For many facilities, people walking their rounds has increased. 

Golf Digest noted, “Nevertheless, walking brought golf back quicker than any other previously ‘normal’ activity.”

If push cart demand is up at your facility, a second scorecard design would be beneficial.

“Not only has play been up nationwide, but so has the percentage of walking rounds. So, it shouldn’t be too much of surprise to hear that many manufacturers and retailers have been running out of push carts due to overwhelming demand.” Links Magazine

The “Walking Scorecard” template is designed specifically for the strolling player. With order quantities as low as 500, it is a supplement to your existing scorecard, not necessarily a replacement. The low investment allows you to gauge demand and need as the season progresses.

Joseph George

Joseph George is a senior digital marketing and e-commerce strategist and the founder of Smart Marketing Lab LLC, an AI-native venture studio focused on building scalable revenue systems. He specializes in transforming fragmented marketing operations into structured, data-driven growth engines using AI, automation, and performance marketing frameworks.

With deep expertise in SEO, paid media, conversion optimization, and revenue attribution, Joseph has led initiatives that deliver measurable business outcomes—ranging from significant ROAS improvements to multi-fold revenue growth. He is the architect behind Quantum Revenue Systems™, a consulting and platform model designed to help companies diagnose, optimize, and scale their revenue infrastructure.

His work sits at the intersection of strategy, technology, and execution, with a strong emphasis on eliminating vanity metrics and driving real business impact. Joseph is currently focused on building a portfolio of AI-powered ventures, including Quantum Revenue Lab™ and Print Genius™, while positioning Smart Marketing Lab for strategic partnerships and future investment.

https://www.smartmarketinglab.com/
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